Why we exist
We help organizations decide with better intelligence, augment productivity with AI, and give leadership the insights and recommendations to act ahead.
Built by operators who have lived this problem.
An enterprise AI startup founded in 2025, working across Cairo and Dubai, serving commerce-led businesses in Egypt and the GCC.
- 2025
- Founded
- 2
- Locations
- 4
- Countries in the team
Where you will find us
Cairo and Dubai
- Egypt
- United Arab Emirates
- Saudi Arabia
- Wider GCC
We exist to augment teams' decisions and productivity with AI, and give leadership the intelligence to act in time.
Our mission
What we do
One brain, applied to the decisions that move your P&L.
We sit on top of the systems you already run and turn what is inside them into decisions your teams can act on.
Where we sit
We build on top of the frontier LLMs to deliver AI agents and solutions that support enterprises with real time decision intelligence and repetitive task automation.
What we provide
AI agents, tools, and solutions that support your teams' daily decisions, embedding best practices, and localized to your own needs.
Our locations
Close to the businesses we serve.
Two locations, one team. We work where our customers work, in the same time zones and the same markets.
Cairo, Egypt
Engineering and delivery
Where the product is built and where our pilots run, alongside pharma distributors, FMCG manufacturers and retailers who work with messy data every day.
- Product and engineering
- Customer delivery
- Egypt market
Dubai, UAE
Commercial and GCC coverage
Our base for the Gulf, close to the regional headquarters, partners and enterprise buyers across the UAE, Saudi Arabia and the wider GCC.
- Commercial
- Partnerships
The founders
Decision support experts, AI experts, and operators.
Between them, two decades of building commercial organizations and advising the boards that run them.
AA
- 10+ years across commerce, technology, and operations in Egypt and the GCC
- Built and scaled e-commerce sales organizations from zero to 100+ FTEs
- Grew sales from zero to $5M+ in annual recurring revenue
- Designed sales operating models for leading pharma and FMCG players
- Delivered measurable P&L improvement across commercial and transformational initiatives
AO
Ahmed Omran
Co-Founder
- 10+ years in strategy, decision advisory, and technology across the Middle East
- Advised senior leadership and boards on decisions impacting $10B+ in P&L
- Delivered transformation across organizations employing 60K+ FTEs
- Established AI Centres of Excellence and led enterprise-wide AI transformation
- Contributed to advancing frontier LLM reasoning in decision support
Backed by AI engineers and data scientists
With experience from the world's leading technology companies, building across four countries.
- Microsoft
- Meta
- Amazon
- United States
- Netherlands
- United Arab Emirates
- Egypt
Want to see it running on your own data?
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